Over the years Data Based Ads, Inc. and Real Estate Profile, Inc. ("DBA") have quietly gained a growing client base among the nation’s largest newspapers and real estate brokerage firms. The company’s growth has resulted from the utility of its products, the technology, publishing and real estate industry expertise of its principals, and an unwavering focus on client service.
DBA’s database, Internet, publishing and information management experts design and deliver the most advanced and efficient real estate advertising platforms, in print and online.
Web ads is DBA's latest development effort. Web ads combines the features of all our products into a single, Internet-based, self-service ad ordering, fulfillment, and production platform.
Wibiti is DBA's self-service Internet tool that gives individuals the ability to create a Web presence for any property, service or event. Each Web page provides a unique URL for use in all advertising and marketing materials.
SmarterAds™ is DBA’s novel Internet-based platform that empowers newspapers to capture new revenue streams from new do-it-yourself advertisers, rebuild their print and online real estate franchise with results-oriented ads, and compete effectively with pure-play Internet companies. Version 1 of SmarterAds™ is available today.
AdMaster™, a web-based ad management system, collects, distributes and publishes real estate ads for large, sophisticated real estate broker clients with complex ad schedules.
AdMaker™ is the proprietary production software that enables DBA to deliver the equivalent of 300 tab pages of advertising per week to newspapers throughout the country.
Data Based Ads’ management team has broad experience in the industries served by the company.
Michael Scotty, President and CEO.
Prior to joining DBA, Mr. Scotty was Vice President of Marketing and Technology for an 80-office Chicago-based real estate brokerage firm. Mr. Scotty holds a B.A. from Southern Illinois University, and an M.B.A. from DePaul University.
Joseph Zekas, Chairman and founder.
Prior to founding the Real Estate Profile (predecessor of DBA), Mr. Zekas was an attorney with a large Chicago law firm, then a real estate developer. Mr. Zekas is a graduate of Marquette University and the University of Wisconsin Law School.
Richard Graeber, Chief Technology Officer.
Mr. Graeber has 20 years of technology and Internet application development / management experience, most recently as Vice President of Internet Operations at Quotesmith.com.
Chuck Gekas, VP Sales & Client Services.
Prior to joining DBA, Mr. Gekas held a variety of positions in the newspaper industry, most recently as real estate advertising manager for the Chicago Sun-Times. Mr. Gekas received his B.A. from Northern Illinois University and M.A. from DePaul University.
DBA has a staff of nearly 30 full and part-time employees in the following functional units:
- Technology and software development
- Administration and management
- Client service
- Design and production
Web, image and database servers are hosted at InterNap's Tier 1 data center in Chicago, with redundant high speed connections to the Internet backbone, 24/7/365 security on the premises, continuous bandwidth monitoring, state-of-the-art firewall protection, data encryption, and industry-standard backup power & fire suppression.
Software systems are fully Internet-accessible and are primarily based on Microsoft .net technology and Microsoft SQL Server 2000. Automated production systems, which can be installed remotely at newspapers, provide an interface between the database and Adobe InDesign.
Data Based Ads, Inc. and Real Estate Profile comprise an enterprise that is privately held and controlled by its principals. The companies’ growth has been funded solely from operating profits.
Data Based Ads, Inc.
357 West Erie Street
Chicago, IL 60654